Retail Media Networks (RMNs) have spent the last decade proving they can drive conversion. Their original proposition was simple: reach consumers close to purchase, use retailer data to identify likely buyers and connect advertising directly to sales. The next challenge is bigger: Can RMNs become genuine full-funnel media platforms—and justify a share of brand-building budgets? The answer may depend less on advertising inventory and more on the quality of shopper data they can unlock for...

For years, the debate around teenage mental health and social media has focused on how much responsibility should sit with parents, teenagers and the platforms themselves. Meta’s Teenage controls latest measures suggest an important change in that equation. The company is moving beyond warnings, screen-time reminders and parental supervision towards embedding safeguards directly into the design of Instagram and Facebook. The significance goes beyond a two-hour usage limit. Meta is beginning...

L'Oreal NVIDIA's AI in Beauty L’Oréal’s expanded partnership with NVIDIA marks an important evolution in the application of artificial intelligence to the beauty industry. Rather than limiting AI to marketing, content creation, consumer engagement or commerce, the partnership places AI deeper within the scientific discovery and product-development process. Through the use of NVIDIA’s AI and accelerated-computing capabilities, including computational chemistry, L’Oréal is seeking to simulate...