As traditional search engine gets challenged by generative AI and answers platforms, brands need to embrace a dual strategy of answer engine and generative engine optmisation.

In today’s interconnected digital landscape, evolving your retail media strategy into commerce media is crucial for building a full-funnel approach and maximizing reach. Commerce media empowers brands to engage consumers across multiple touchpoints while continuing to leverage valuable retail data points.

Artificial intelligence (AI) is reshaping industries at an unprecedented pace, and chatbots are at the forefront of this transformation....

AI has revolutionized marketing by enabling efficiency through automation, data-driven insights, and personalization at scale. However,...

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

P&G India is leading a data-driven revolution, with its AI model, ChatPG. This tool helps with consumer understanding to serve better.

As retail media continues its rapid expansion—surpassing Rs.15000 crs in Indian ad spend— an important question arises: Who should...

Modern consumers expect advertising to offer personalised meaningful interactions that align with individual's preferences upholding privacy

Netflix’s advertising business has emerged as a cornerstone of its strategy, driving both subscriber growth and revenue milestones. The...

In the world of advertising, the utilisation of Artificial Intelligence (AI) has revolutionised advertising strategies, enabling...

In the current digital era, where data plays a pivotal role, businesses excel by effectively utilizing customer information. However, due...

AI transforms business & marketing by deep insights, personalisation, & operational efficiency. Essential for thriving in digital marketing.

AI is revolutionising businesses by help customer understanding, personalisation, reshaping content creation, and data driven marketing

Rethinking ad metrics to discover newer metric that focus on measuring incremental reach, and quality readh while aligning with your

Digital Advertising across the globe is going through a paradigm shift with the deprecation of third party cookies that is being unfolded...

Our previous blog on the Global Ad Spends Report: Key Insights and Trends delved into the overwhelming dominance of the top three digital...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Did a quick poll on the industries preparedness for the cookie less world. Conducted a brief survey on the readiness of industries for...

Global Advertising spending annual change