Digital Advertising across the globe is going through a paradigm shift with the deprecation of third party cookies that is being unfolded...

In 2023, the Indian media and entertainment (M&E) industry experienced a slowdown, growing at just about 8%, compared to the previous two...

Our previous blog on the Global Ad Spends Report: Key Insights and Trends delved into the overwhelming dominance of the top three digital...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Did a quick poll on the industries preparedness for the cookie less world. Conducted a brief survey on the readiness of industries for...

Global Advertising spending annual change

Today's digital strategy, consumers engage with brands and products through multiple touch points, both online and offline. This...

As the global digital advertising market is consolidated among the three strong walled gardens, it is gravitating towards retail media (...

In the evolving B2B marketing world using first party data is an important tool to attract and engage with existing and new customers. It...

Alphabet announced its Q1 2023 financials yesterday (April 25th, 2023). The revenue for Alphabet for Q1 2023 was at USD 69.78 billion a...

The search advertising market is now set up for disruption. Search Advertising at $256.5bn is the largest media channel globally, with a...

While one hand the marketers are in a hurry to build their data strategy on the other media owners are actively building their...

This report needs to be read in conjunction with my earlier post on App Annie's State of Mobile Report 2021. India continues to hold the...

A quick review of some of the key consumer trends in India from 2021. Amplify or communicate your purpose is critical for purpose driven...

App Annie recently released its annual “State of Mobile 2022” report, some key findings Google Play Store dominates the downloads market...

Local Circle a social media platform for communities to interact on topics concerning governance and urban life, conducted a study to...

Let’s begin by understanding what is the Metaverse. While there is no definition, it is best understood by Facebook’s description “The...

Cadbury ad for Diwali 2021 allows local retailers to customise the creative for themselves and is displayed within the pincode of its...

As the Apple financial for the quarter is released we notice that its advertising business has had a 3x growth in the last two quarters...