In the ever-evolving landscape of digital advertising, artificial intelligence (AI) has emerged as a game-changer, especially in the...

AI-powered personalisation in Indian digital marketing and its impact on culturally rich and linguistically diverse landscape.

Google has introduced updates to provide advertisers with enhanced control over the placement of their ads within its AI-powered...

In the world of advertising, the utilisation of Artificial Intelligence (AI) has revolutionised advertising strategies, enabling...

In the current digital era, where data plays a pivotal role, businesses excel by effectively utilizing customer information. However, due...

As per IPG Meganbrand Magna Ad forecast for India 2024, the Indian advertising market is projected to grow by 11.8% to reach ₹1,22,155...

As artificial intelligence (AI) is being more widely used by businesses for lead generation, ensuring transparency is now more important...

AI transforms business & marketing by deep insights, personalisation, & operational efficiency. Essential for thriving in digital marketing.

AI is revolutionising businesses by help customer understanding, personalisation, reshaping content creation, and data driven marketing

WARC released a report on the future of digital commerce, sharing below some of the key points. Transformation in Digital Commerce: The...

Rethinking ad metrics to discover newer metric that focus on measuring incremental reach, and quality readh while aligning with your

The powerful illustration of the strategic vision of Netflix, on how ongoing self-disruption, and a robust culture can propel business.

Financial Express's marketing and advertising section "Bandwagon" did a story on Google delaying its cookie depreciation and its...

The rise of artificial intelligence (AI) is revolutionizing targeted digital advertising, enabling marketers to deliver highly...

Digital Advertising across the globe is going through a paradigm shift with the deprecation of third party cookies that is being unfolded...

In 2023, the Indian media and entertainment (M&E) industry experienced a slowdown, growing at just about 8%, compared to the previous two...

Our previous blog on the Global Ad Spends Report: Key Insights and Trends delved into the overwhelming dominance of the top three digital...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Did a quick poll on the industries preparedness for the cookie less world. Conducted a brief survey on the readiness of industries for...