In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...

The modern-day advertising landscape is evolving at a breakneck pace. No longer is success measured solely by the cheapest impressions or...

B2B digital marketing is currently experiencing a significant transformation, driven by a confluence of rapid technological advancements, evolving buyer expectations, and an increasing emphasis on authenticity and data-driven insights. This evolution is not merely a trend but a fundamental shift in how businesses approach their marketing strategies to remain competitive in a fast-paced digital landscape.

In today’s interconnected digital landscape, evolving your retail media strategy into commerce media is crucial for building a full-funnel approach and maximizing reach. Commerce media empowers brands to engage consumers across multiple touchpoints while continuing to leverage valuable retail data points.

AI has revolutionized marketing by enabling efficiency through automation, data-driven insights, and personalization at scale. However,...

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

Netflix’s advertising business has emerged as a cornerstone of its strategy, driving both subscriber growth and revenue milestones. The...

AI-driven predictive analytics is transforming marketing in India, enabling businesses to tailor strategies to diverse consumers

AI-powered personalisation in Indian digital marketing and its impact on culturally rich and linguistically diverse landscape.

In the current digital era, where data plays a pivotal role, businesses excel by effectively utilizing customer information. However, due...

AI transforms business & marketing by deep insights, personalisation, & operational efficiency. Essential for thriving in digital marketing.

Rethinking ad metrics to discover newer metric that focus on measuring incremental reach, and quality readh while aligning with your

Digital Advertising across the globe is going through a paradigm shift with the deprecation of third party cookies that is being unfolded...

Our previous blog on the Global Ad Spends Report: Key Insights and Trends delved into the overwhelming dominance of the top three digital...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Global Advertising spending annual change

Today's digital strategy, consumers engage with brands and products through multiple touch points, both online and offline. This...

The search advertising market is now set up for disruption. Search Advertising at $256.5bn is the largest media channel globally, with a...

While one hand the marketers are in a hurry to build their data strategy on the other media owners are actively building their...