AI has levelled the playing field in advertising—tools are no longer the differentiator. The real edge now lies in data quality. The brands that win will be the ones feeding AI with accurate, privacy-first, and continuously refreshed data—not just automating faster, but making smarter decisions.

2025 was the year India’s digital advertising matured from acceleration to dominance. What began as a mobile-first push evolved into an AI-powered ecosystem built for scale - and all signs, 2026 will amplify this story even further. India’s ad market crossed the ₹1.1 trillion mark this year, with digital commanding nearly ₹49,000 crore — a 44% share, surpassing television once and for all. This milestone wasn’t just about media spend; it reflected a structural shift in how br

Heineken's AI revolution encompasses a range of initiatives, from supply chain optimisation to an intelligence advisor and a marketing investment planning tool.

In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...