In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...

The modern-day advertising landscape is evolving at a breakneck pace. No longer is success measured solely by the cheapest impressions or...

A seismic shift is redefining the digital world—one that is fundamentally altering how we experience both entertainment and shopping. The...

The beauty industry is undergoing a technological renaissance, and at the heart of this transformation stands L’Oréal—a company renowned not just for its products, but for its relentless pursuit of innovation. In an era where artificial intelligence is reshaping every facet of our lives, L’Oréal is pioneering a new frontier where creativity, personalization, and science converge. With the launch of CREAITECH and Noli, L’Oréal is rewriting the rules of beauty: empowering brand

As traditional search engine gets challenged by generative AI and answers platforms, brands need to embrace a dual strategy of answer engine and generative engine optmisation.

B2B digital marketing is currently experiencing a significant transformation, driven by a confluence of rapid technological advancements, evolving buyer expectations, and an increasing emphasis on authenticity and data-driven insights. This evolution is not merely a trend but a fundamental shift in how businesses approach their marketing strategies to remain competitive in a fast-paced digital landscape.

Social Search is fundamentally changing the way Gen Z finds brands, moving the focus of online search from traditional engines to...

In today’s interconnected digital landscape, evolving your retail media strategy into commerce media is crucial for building a full-funnel approach and maximizing reach. Commerce media empowers brands to engage consumers across multiple touchpoints while continuing to leverage valuable retail data points.

Artificial intelligence (AI) is reshaping industries at an unprecedented pace, and chatbots are at the forefront of this transformation....

AI has revolutionized marketing by enabling efficiency through automation, data-driven insights, and personalization at scale. However,...

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

P&G India is leading a data-driven revolution, with its AI model, ChatPG. This tool helps with consumer understanding to serve better.

As retail media continues its rapid expansion—surpassing Rs.15000 crs in Indian ad spend— an important question arises: Who should...

Performance marketing evolves with AI, full-funnel strategies, and metrics beyond clicks.

AI is reshaping the search market, challenging Google's dominance, driving personalization, and requiring marketers to adapt swiftly.

Authentic, data-driven cultural marketing builds real connections. Embrace diversity, and stay relevant! #Marketing

Modern consumers expect advertising to offer personalised meaningful interactions that align with individual's preferences upholding privacy

Netflix’s advertising business has emerged as a cornerstone of its strategy, driving both subscriber growth and revenue milestones. The...

Picture a marketer launching a campaign that dynamically adapts to individual consumer behavior in real-time, increasing engagement by...

Amazon has launched a new service called Amazon Retail Ad Service, which allows retailers to use Amazon's advertising technology on their...