Our previous blog on the Global Ad Spends Report: Key Insights and Trends delved into the overwhelming dominance of the top three digital...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Did a quick poll on the industries preparedness for the cookie less world. Conducted a brief survey on the readiness of industries for...

Local Circle a social media platform for communities to interact on topics concerning governance and urban life, conducted a study to...

Let’s begin by understanding what is the Metaverse. While there is no definition, it is best understood by Facebook’s description “The...

Cadbury ad for Diwali 2021 allows local retailers to customise the creative for themselves and is displayed within the pincode of its...

As the Apple financial for the quarter is released we notice that its advertising business has had a 3x growth in the last two quarters...