Cadbury Creative Personalisation for Diwali 2021

Cadbury ad for Diwali 2021 allows local retailers to customise the creative for themselves and is displayed within the pincode of its location. - Personalisation and Localisation in one go.

The chocolate maker got Shah Rukh to become the face and voice of these small shops and businesses during the festive season. They used machine learning to recreate the actor’s face and voice to take the local store’s name. The retailers could create their versions of the ad by filling in a bit of information on this link

Creative Partner : Ogilvy

Media Partner : Wavemaker

Technology partner: Rephrase

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