Social Search is fundamentally changing the way Gen Z finds brands, moving the focus of online search from traditional engines to...

In today’s interconnected digital landscape, evolving your retail media strategy into commerce media is crucial for building a full-funnel approach and maximizing reach. Commerce media empowers brands to engage consumers across multiple touchpoints while continuing to leverage valuable retail data points.

Artificial intelligence (AI) is reshaping industries at an unprecedented pace, and chatbots are at the forefront of this transformation....

AI has revolutionized marketing by enabling efficiency through automation, data-driven insights, and personalization at scale. However,...

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

P&G India is leading a data-driven revolution, with its AI model, ChatPG. This tool helps with consumer understanding to serve better.

As retail media continues its rapid expansion—surpassing Rs.15000 crs in Indian ad spend— an important question arises: Who should...

Performance marketing evolves with AI, full-funnel strategies, and metrics beyond clicks.

AI is reshaping the search market, challenging Google's dominance, driving personalization, and requiring marketers to adapt swiftly.

Authentic, data-driven cultural marketing builds real connections. Embrace diversity, and stay relevant! #Marketing

Modern consumers expect advertising to offer personalised meaningful interactions that align with individual's preferences upholding privacy

Netflix’s advertising business has emerged as a cornerstone of its strategy, driving both subscriber growth and revenue milestones. The...

Picture a marketer launching a campaign that dynamically adapts to individual consumer behavior in real-time, increasing engagement by...

Amazon has launched a new service called Amazon Retail Ad Service, which allows retailers to use Amazon's advertising technology on their...

Marketers must diversify tools, explore new ad platforms, and stay agile to navigate potential disruptions from a Google breakup

In the dynamic realm of marketing, a significant transformation is underway – the integration of artificial intelligence. As AI continues...

In a world where digital marketing strategies are constantly evolving, it's crucial to uphold ethical standards such as obtaining consent...

AI is revolutionizing the way businesses approach social listening and sentiment analysis. Enables real-time insights and monitor brand .

AI-driven predictive analytics is transforming marketing in India, enabling businesses to tailor strategies to diverse consumers

In the ever-evolving landscape of digital marketing, the role of customer service has become a crucial aspect of business success. With...