2025 was the year India’s digital advertising matured from acceleration to dominance. What began as a mobile-first push evolved into an AI-powered ecosystem built for scale - and all signs, 2026 will amplify this story even further. India’s ad market crossed the ₹1.1 trillion mark this year, with digital commanding nearly ₹49,000 crore — a 44% share, surpassing television once and for all. This milestone wasn’t just about media spend; it reflected a structural shift in how br

Flippi, Flipkart’s generative AI shopping assistant, is emerging as one of the platform’s most significant interface bets since search and filters. Positioned within the SwipeScreen experience, Flippi is designed to “flip” the conventional e-commerce journey from manual product hunting to guided, conversational discovery. For a market where many users still feel overwhelmed by choice and jargon, Flipkart is effectively trying to replicate the role of an in-store salesperson i

Heineken's AI revolution encompasses a range of initiatives, from supply chain optimisation to an intelligence advisor and a marketing investment planning tool.

In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...

The modern-day advertising landscape is evolving at a breakneck pace. No longer is success measured solely by the cheapest impressions or...