2025 was the year India’s digital advertising matured from acceleration to dominance. What began as a mobile-first push evolved into an AI-powered ecosystem built for scale - and all signs, 2026 will amplify this story even further. India’s ad market crossed the ₹1.1 trillion mark this year, with digital commanding nearly ₹49,000 crore — a 44% share, surpassing television once and for all. This milestone wasn’t just about media spend; it reflected a structural shift in how br

Flippi, Flipkart’s generative AI shopping assistant, is emerging as one of the platform’s most significant interface bets since search and filters. Positioned within the SwipeScreen experience, Flippi is designed to “flip” the conventional e-commerce journey from manual product hunting to guided, conversational discovery. For a market where many users still feel overwhelmed by choice and jargon, Flipkart is effectively trying to replicate the role of an in-store salesperson i

Heineken's AI revolution encompasses a range of initiatives, from supply chain optimisation to an intelligence advisor and a marketing investment planning tool.

In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...

The modern-day advertising landscape is evolving at a breakneck pace. No longer is success measured solely by the cheapest impressions or...

The beauty industry is undergoing a technological renaissance, and at the heart of this transformation stands L’Oréal—a company renowned not just for its products, but for its relentless pursuit of innovation. In an era where artificial intelligence is reshaping every facet of our lives, L’Oréal is pioneering a new frontier where creativity, personalization, and science converge. With the launch of CREAITECH and Noli, L’Oréal is rewriting the rules of beauty: empowering brand

As traditional search engine gets challenged by generative AI and answers platforms, brands need to embrace a dual strategy of answer engine and generative engine optmisation.

Artificial intelligence (AI) is reshaping industries at an unprecedented pace, and chatbots are at the forefront of this transformation....

AI has revolutionized marketing by enabling efficiency through automation, data-driven insights, and personalization at scale. However,...

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

P&G India is leading a data-driven revolution, with its AI model, ChatPG. This tool helps with consumer understanding to serve better.

Performance marketing evolves with AI, full-funnel strategies, and metrics beyond clicks.

Authentic, data-driven cultural marketing builds real connections. Embrace diversity, and stay relevant! #Marketing