In an era where consumer touchpoints are proliferating and the demand for personali s ed, high-quality content is relentless, global...

B2B digital marketing is currently experiencing a significant transformation, driven by a confluence of rapid technological advancements, evolving buyer expectations, and an increasing emphasis on authenticity and data-driven insights. This evolution is not merely a trend but a fundamental shift in how businesses approach their marketing strategies to remain competitive in a fast-paced digital landscape.

In today’s interconnected digital landscape, evolving your retail media strategy into commerce media is crucial for building a full-funnel approach and maximizing reach. Commerce media empowers brands to engage consumers across multiple touchpoints while continuing to leverage valuable retail data points.

This is an extract from Mr. Tejas Apte of  Unilever  keynote presentation at  ad:tech India   In the rapidly evolving landscape of...

Performance marketing evolves with AI, full-funnel strategies, and metrics beyond clicks.

Modern consumers expect advertising to offer personalised meaningful interactions that align with individual's preferences upholding privacy

AI-driven predictive analytics is transforming marketing in India, enabling businesses to tailor strategies to diverse consumers

In the world of advertising, the utilisation of Artificial Intelligence (AI) has revolutionised advertising strategies, enabling...

In the current digital era, where data plays a pivotal role, businesses excel by effectively utilizing customer information. However, due...

AI is revolutionising businesses by help customer understanding, personalisation, reshaping content creation, and data driven marketing

The powerful illustration of the strategic vision of Netflix, on how ongoing self-disruption, and a robust culture can propel business.

Digital Advertising across the globe is going through a paradigm shift with the deprecation of third party cookies that is being unfolded...

In continuation to our earlier post on advertising industries preparedness to the cookie-less world, we discuss Google's Privacy Sandbox...

In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Today's digital strategy, consumers engage with brands and products through multiple touch points, both online and offline. This...

While one hand the marketers are in a hurry to build their data strategy on the other media owners are actively building their...