Key Indian consumer trends and insights of 2021
- Sajal Gupta
- Dec 29, 2021
- 1 min read
A quick review of some of the key consumer trends in India from 2021.
Amplify or communicate your purpose is critical for purpose driven brands – Kantar Brandz 2021
63% Indians are open to watching ads in exchange for free content – YouGov’s International media consumption report 2021
E for FMCG, Most listed consumers companies are scaling up E commerce & Direct to Consumer Channels - Economics Times’s Brand Equity
Beauty brands saw a demand for their products even as stores remained shut during lockdown – YouGov’s International media consumption report 2021
India’s social commerce market, pegged at $800 million, is largely driven by social media platforms – Wazir Advisor
43% Indians prefer digital wallet or mobile payments for shopping transactions – Essence Social Commerce report 2021
71% of Indian organisations use a mix of first party and third party data for marketing – MMA – EY leveraging consumer data for marketing
70% of travel brands’ budgets will be spent on digital mediums in 2023 – Zenith Business Intelligence for Travel 2021
India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. - Internet and Mobile Association of India (IAMAI) report in partnership with OnePlus and RedSeer.
10. India’s short form video market to have 650 million users by 2025 – Bain’s India Online Videos - The Long and Short of It
Beauty, fashion and lifestyle continue to dominate the influencer world – Influencer.in’s Influencer Marketing Report India 2021
Over half of consumers globally use search to research in-store purchase – A Guide for Retailers and Brands in 2021, Think with Google
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