In the evolving landscape of marketing, where the emphasis on privacy-first strategies is taking centre stage, the process involves not...

Did a quick poll on the industries preparedness for the cookie less world. Conducted a brief survey on the readiness of industries for...

Global Advertising spending annual change

Today's digital strategy, consumers engage with brands and products through multiple touch points, both online and offline. This...

The search advertising market is now set up for disruption. Search Advertising at $256.5bn is the largest media channel globally, with a...

This report needs to be read in conjunction with my earlier post on App Annie's State of Mobile Report 2021. India continues to hold the...

A quick review of some of the key consumer trends in India from 2021. Amplify or communicate your purpose is critical for purpose driven...

App Annie recently released its annual “State of Mobile 2022” report, some key findings Google Play Store dominates the downloads market...

Let’s begin by understanding what is the Metaverse. While there is no definition, it is best understood by Facebook’s description “The...

As the Apple financial for the quarter is released we notice that its advertising business has had a 3x growth in the last two quarters...

The global economy has been shrinking since mid 2018 as a result of the rise of trade barriers and global political tensions between the...